บริหารการตลาด (Marketing Management)

วิทยากร อาจารย์จิรฐา อัคนิทัต

เนื้อหาหลักสูตร

◉ Strategic Planning and The Marketing Managemnt

◉ Consumer Behavior/ Customer Insight

◉ Marketing Segmentation

◉ Product and Brand Strategy

◉ New Product Planning and Development

◉ Integrated Marketing Communications

◉ Personal Selling, Relationship Building, and Sales Management

◉ Distribution Strategy

◉ Pricing Strategy

◉ The Marketing of Services

◉ Global Marketing

◉ Analyzing Marketing Problems and Cases

◉ Financial Analysis for Marketing Decisions

◉ Developing Marketing Plans